Ryan Fitzgerald
Portfolio
Case Studies
Data Utilization
Business Problem:
Limited visibility into storage usage across production phases leads to inefficient forecasting, over-purchasing, resource shortages, and misaligned budgets.
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Solution:
Developed dashboards for comprehensive lifecycle visibility, enabling precise forecasting, proactive resource allocation, and identification of bottlenecks to optimize usage and align budgets with project demands.
Expenditure Analysis
Business Problem:
Lack of visibility into costs across different business segments, leading to challenges in identifying high-cost areas, budget management opportunities, or quality spend inefficiencies.
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Solution:
Designed tools exposing hidden expenses and misconfigurations that were driving up costs, improved budgeting and forecasting by identifying long-term cost trends, and facilitated the company to plan resources more effectively/reduce unnecessary expenditures.
Price Elasticity
Business Problem:
Limited insights into competitive pricing, customer behavior drivers, and underutilized POS data hinder actionable analytics and strategic decision-making.
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Solution:
Created an interactive dashboard for price elasticity analysis, What-If simulations, and detailed visualizations of pricing dynamics, enabling optimal pricing strategies and enhanced market share understanding.
Executive Summary
Business Problem:
Manual data handling, lack of automated report refreshes, and a disorganized dashboard made reporting inefficient and unclear.
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Solution:
Developed an automated, refreshable dashboard connected to Snowflake, with department-specific pages and role-based views using RLS, offering intuitive, cohesive reports for KPIs, trends, and project insights.
Revenue Growth
Business Problem:
Disconnected reports, inconsistent metrics, and limited flexibility hinder centralized insights, adaptation to new KPIs, and quick decision-making.
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Solution:
Created a cohesive dashboard with top-down analysis, connected disparate data sources, automated reporting through Power BI Services, and introduced targeted KPIs to enhance performance tracking and decision-making
Trade Investment Mgmt
Business Problem:
Inability to access trade spend and ROI data across multiple dimensions, limiting analysis of promotional effectiveness. No insights into spend efficacy by type and sub-type, making it.
​Solution:
​Created a “Gross to Net” walk in a P&L-style format, providing clear visibility into the impact of trade spend on net sales, allowing users to easily compare performance across spend types, highlighting the most effective investments.
​Empowered business users to negotiate better promotion rates with customers by unlocking insights into spend performance.
Working With the Best Companies
